New Products Management / CRAWFORD, C. Merle ; DI BENEDETTO, C. Anthony

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New Products Management / CRAWFORD, C. Merle ; DI BENEDETTO, C. Anthony

Book

CRAWFORD, C. Merle | DI BENEDETTO, C. Anthony

Published by McGraw-Hill - 2006 , 8th ed.

Library: Paris Champerret Turin

Source : Syracuse

Item type: Book
Language: English

Publication year: 2006
Edition no.: 8th ed.

ISBN: 0-07-124433-6

Note

Appendices, figures

Geographical area: GENERAL

This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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